Our vision is to remove the negative impact of harmful processes and products on the planet and its inhabitants.
Bold vision, right?
We think so, but it keeps us focused on always striving to do better. We don't want to settle with mediocrity - we all (fauna and flora) deserve better than that!
Founded by two passionate Australian women, Pure Objective brings together a collection of designers and artisans who share a fundamental philosophy to do good for the world, but also ensure that we also look good and feel good!
How are we going to achieve this bold vision?
1. Bringing together a community of like-minded people...
…who are leading the way by designing, manufacturing, packaging and delivering a range of products using sustainable and ethical practices. Items featured on our site must be sustainable and ethically produced to ensure our collective footprint on the world is minimised. Buying from our site means you're not only supporting us and our vision, you're also supporting many other small businesses. You become part of our growing community and are doing your bit to minimise the impact we have on the environment.
Every little bit counts.
2. Amplifying the impact of sustainable businesses in Australia, New Zealand and beyond.
Across the globe there are so many wonderful businesses that create quality, well-designed sustainable products and we love discovering, learning from and partnering with them. By bringing together these inspiring people and their businesses on a single platform, we are able to offer a large range of products making it easy for you to make those small, yet impactful, changes (which don't cost the Earth!).
3. Helping people make conscious purchasing choices.
We appreciate no one is perfect and often we don't have the head space or time to research and source a more sustainable alternative - particularly if you're doing that last minute shop on a Sunday afternoon! We aren't afraid to say we are definitely guilty of this on occasion.
So, our site has been designed to make it easier for you to safely make conscious, informed choices when buying online and as we grow our community of amazing brands, you'll benefit from a wider range of items which reduces the need to search endlessly online for reputable, quality brands. We've done the hard work for you already.
(P.S if you know a fabulous brand that fits this ethos then let us know!)
Look Good Do Good Feel Good®
Who are we?